People are really fond of mobile applications and everyone has a habit of owning at least 20-60 of mobile apps in their gadgets. It’s an average. At the same time the launching of mobile apps is getting increased day by day in various genres.
Even though many companies put huge efforts and are keen on developing the application, they face huge challenges and difficulties to have an appreciable count of customers in a cost-effective manner.
After launching the App, just encounter yourself with a lot of questions like
Once you are done with all the above mentioned, just go through the process to rectify the problems that occurred. And it is a wise way to escape from the user’s uninstallation of your application.
Let’s discuss the marketing strategy to be noted in launching a mobile app.
It can be explained by three stages.
Understanding target audience:
Initially, we have to understand the audiences who expect the application in need of features, where existing apps fail to provide. So, that helps you to know more about the needs of your customer. Now, convert those needs of your users as your goals to be added in your app to be developed.
How peculiar your app is:
Go through a lot of applications which provide similar features like your app. Analyze the highlights and challenges that users face in certain applications. Don’t reproduce the same feature that certain applications provided earlier. Make sure, your app is more unique so that it can emboss as the most needed one for users.
App Store Optimization
App store optimization is nothing but how your app ranks top in search at the Google play store or apple play store. And few tips to be followed.
A strong title
The title of your app should be more apt and attractive as well. When a user searches for the app, make sure the name of the app is relevant for the search. Also it explains the short note of description in the title itself.
The above picture is an example, where the short description is added near the title. This helps the users to easy install the app without going through the reviews and other information regarding the application.
Focusing on Keywords
We know how keywords play a vital role in SEO (Search Engine Optimization). Likewise, keywords are the most important aspect to be focused in ASO (App Store Optimization) as well. Before you add the keywords in your app, have good research on similarities and traffic of the specific keywords. Also go through the stuff and have good knowledge about the count of applications that use the same keywords. There is definite change in criteria for selection of keywords in both Apple play store and Google play store. Seems we have certain limitations in selecting the count of the keywords. As per sources, we can select only 100 keywords in Apple play store, so we should be more cautious enough to select, at same time the selected keyword must help your app to optimize. But there is no limit in selection of keywords, in Google play store, since they provide a generous selection of keywords limit of nearly 3500 and more. There are lot of platforms and applications are available that guides you to choose relevant keywords for specific application in all genres
Let’s have quick summary and tips on keywords selection,
- Be wise and cautious to select the apt keyword.
- It will be better if you choose the keywords which have less traffic in the app store, so that will help to make your app rank higher.
- Avoid using connectors and prepositions.
- Use commas to differentiate the keywords rather than using the spaces.
- Use numerical numbers rather than mentioning those values in words.
Next thing you have to be concerned about in the optimizations phase is the description of your mobile app. Try to include the information in detail about,
Just look at the example of the app description and make sure you convey the information in a good logical way rather than fantasy info.
“When the words fail, then the Picture speaks”
Try to include high quality screenshots with good resolution. The screenshots in the description also seek the attention to the users. Like, few ignore to read the description since they might have intention to save time and not to spend in reading. We have to provide alternatives for the user. That’s why we include screenshots that too describe the app with pictures.
The above is an example of the description in the screenshots form of the app in order to gain the attention of the users to go through the features and so on.
Crisp video: And the next thing to add is a short video of the app. The video should explain all the info about the application in a crisp way. The duration of video should be nearly 30-60 seconds. Make sure it should not go beyond the duration above mentioned. So try to make a video with a pleasing theme. Either it can be animated or any genre, but should be less than 1 minute. Sometimes, in a user’s mobile they may mute the audio of the media files as default. So, we have to include subtitles so that they will understand the content by reading the texts mentioned in the video.
Logo Design: The logo design is another professional aspect when you concern yourself with the app you developed. The design should be unique, accurate, relevant to your application and precise as well.
Let us know more in detail about the importance of logo design with examples.
The above picture is cropped for a selective app, and looks at how the logo of the app speaks loud.
From this we can get huge info, that we should concentrate more on the logo design as well. Make sure the design is meaningful and adorable as well.
Create a website
After reading the title, you may think why we should build a website for launching apps. The website that you created for your application will help to know about your app launch to the people who search in the browser or any other search engine. When we discuss creating a website we should be concerned about the keywords. As like in ASO (App Store Optimization), the keywords play a vital role in the website which comes under SEO (Search Engine Optimization) which is highly concentrated.
The distribution is another way to promote your application. In this certain phase we can come along a lot of different platforms where we can promote our application.
Getting Connected with Channels
Reaching the influencers
Listing of blogs
And get to know more about your app also to get more installation. Try to have research about the plans on the platforms that make your app advertisement in regularly or twice a day or weekly twice. Choose the plans accordingly, that you are sure about and comfortable with. Make sure your money is not wasted for the promotion of your app so use wisely.
Via mobile advertising
Go with experiment
Post launch stage
DOES THE INVESTMENT RESULT YOU WITH PROFIT?
Things to be noted
Customer Relationship Management
For example, if you pay $3 in social media for promotion, then the user will pay $8 to purchase your app. So, the developer will get appreciable profit for his early investment. Make sure, your customers i.e. users give life time value with a satisfied amount of customer acquisition cost.
Regular track on Installation Sources
Regular track on Activity and Sources
Filter and Continue
This early prediction helps you not to fall in the trap of losing your amount. Next, you have to reinvest in the channels and social media platforms that help you to reach your product to the high audience and to earn huge customers with more installation users. Have good contact with them and try to think out of box to promote your app other than this type of marketing.
Tips to progress
The followed content will give you a spark to know how you can be engaged with the users regularly.
Also you can respond to them back with a positive reply or you can show your apology for inconvenience in the app. Users contact helps you to send the updates of the version in your app to users via mail or as SMS to the users mobile or tablets. So, in conclusion collecting any of users contact will help you to show your progress to the users.
Awards and Achievements
Benefits to Customers
Giving away is nothing but giving rewards to the customers who unlock your app by installing the key. So, add either as points in the app account is as cash back to their bank accounts. It is another best strategy to keep your customer with you without uninstalling the app.
“Reaching the certain height, doesn’t mean you to be saturated with that”
At, sometime, you will not receive any feedback and reviews regarding your app either in the play store or in mail. It might be because your app performs well or it might be interested in using the app by the users pulled down without uninstallation process. So, it is mandatory to have a regular check and try to update in a regular manner. Regular progress is needed to rank your app as a high performing one.
Replying to the reviews
Credits for new invites
Zero investment promotion
Fellow People Communication
And, this chain reaction will help to introduce the app to many people without paying even a little. It is a small strategy which treats you with more users and huge installs with zero investment.
Here you will not pay for their efforts for your app promotion. Rather you will promote their app on your site. That’s how the collaborations happened among the apps developers.